ENTREPRENEUR
FOR A GOOD TOMORROW
CREATE TO IMPACT
There are so many problems in the world which require attention and solutions. Building companies as an entrepreneur is like painting a white canvas. With your ventures, you have all the blank space to apply your skills, mind, creativity and knowledge to see a a vision and solution become real. Not just that, its a journey where you meet many people and to me it is no less of an adventure!
MY TRIBE & INSPIRATION
IN 2021 KAIROS SOCIETY EUROPE WAS RENAMED AS THE SIGMA SQUARED SOCIETY
I am a member of the Kairos Society Europe's (sincee 2021 Sigma Squared) Talent Program because I want to have a #futuristic world view that enables me to prepare & solve tomorrow's challenges #TODAY.
I am able to #collaborate and #network with the best of the best including outstanding entrepreneurs, #business #leaders, #scientists, up-standers, and #politicians... in a way that I can #impact positive change for a better #TOMORROW.
With Kairos... all I can say is "generation alpha & beta, I got your back!"
EBOOK & PAPERBACK
Inspired from Sigma Squared Society, this book offers a quick start to anyone who would like to be an outlier and take a quick start with reading trends to expect in the future
COMING SOON WORLDWIDE ON AMAZON & KINDLE
MY PASSION
REVERSING THE DOWNWARD TREND
OF A VERY IMPORTANT LIFESKILL
Financial Literacy & Awareness for the New Generation
Money values are not about counting money and knowing that you have to save. It is a life skill that affects us and our families for the rest of our lives. Over the years, financial literacy and money values are declining. Debt is increasing across the world and there's nothing we can do about the changing landscape of money- digital money is the future. In fact, it is most of what we use now. With such complex money structures, it is hard to ensure that children learn the right ideas about money. According to a study done at the University of Cambridge, behaviours related to money get set by the age of 7 so it is important to start them right early on in their lives. Struggling parents find it a burdensome topic for their young ones and it goes unnoticed. Good Good Piggy wants to help parents navigate this topic in a light, easy way. Why a digital piggy bank, not a gulak? Its because online transaction behaviours are different from when a transaction is completed physically. In 2001, Drazen Prelec and Duncan Simester of MIT published the results of their research in Marketing Letters. They found shoppers spend up to 100% more when using their credit card to pay instead of cash. So we want to teach the new gen how to balance the money equation in a digital way!
90% OF NEW GEN USE HANDHELD INTERACTIVE DEVICES BY THE AGE
PARENTS OF NEW GEN LIVE PAYCHECK TO PAYCHECK AND ARE HEAVY SOCIAL MEDIA USERS
GIVEN DECREASING FINANCIAL LITERACY LEVEL THE NEW GEN IS PREDICTED TO HAVE 169% MORE DEBT THAN PREVIOUS GEN
THE NEXT GEN WILL BE YOUNGEST LARGEST GEN IN THE WORLD AND BE THE MOST EDUCATED AND TECH SUPPLIED GEN MANKIND HAS EVER SEEN
GET TO KNOW ME
Good Good Piggy offers a dual interface benefit to its users. Encouraging an early start, children experience their first money experience with in a cartoonised manner as they operate the piggy bank, a pure fintech play on the interface. While on the other side, parents have access to a edtech play in the interface as they not only control the financial literacy and management curve for the child but also use Good Good Piggy as a tool to inculcate habit building. We are the only EdFinTech solution in this age group, focusing on learning, not selling. Parents can pre-approve spending areas for the children in the shopping feature of the app. Not only that, we offer children to be a part of the long term investment talk in the house as they notionally participate in co-investments with parents, building a strong money personality of digital savings. Afterall, we are a parents' tool, giving them complete autonomy on how and what to reward. Good Good Piggy is advised strongly by child psychologists who advise features like the digital well- being reminders and behaviour reports. The video curation feature is unique to Good Good Piggy and can help parents monitor their children's online activities as well as promote holistic learning.
DISCOVERY OF
GOOD GOOD PIGGY
In January 2020, Purva Aggarwal, Good Good Piggy's founder came back from London to visit her family in India after 2 years. She got a few presents for her nephew, one of which was a piggy bank to teach financial literacy to the four-year-old who was just beginning to learn numbers. Upon unboxing, he went around the room asking elders to put in coins in the piggy bank and to everyone's disappointment, the piggy bank gift was a flop as in a room full of 22 adult millennials, no one had any coins/cash to put in the piggy bank and offered digital money in a mocking way to the 4 year old. She spent more time with her nephew on a short holiday in the hills where she was put in a difficult position to answer some odd questions from her nephew like what her 3-digit number while he secretly tried attempting to check out the cart on Amazon. Snow balling into various other incidents, research and interviews with new-gen families...in the pandemic summer of 2020 Purva connected the dots that are foundational to Good Good Piggy. Today, Good Good Piggy is her way to make an impact for the new generation's financial future. Following the OECD vision , objectives and mission to impact the downward trend of financial literacy and help reverse it by influencing good financial behaviour by setting ealy benchmarks.
